Kristina Halvorson

• •  

    Kristina Halvorson (CEO, Brain Traffic) is widely recognised as one of the most important voices in content strategy.

    She is the author of Content Strategy for the Web; the founder of the Confab content strategy conference; the host of the podcast “Content Talks”; and a sought-after speaker for conferences all over the world.

    Her agency Brain Traffic is home to a team of renowned content strategists, serving clients like Hewlett Packard, Coca-Cola, Merck, Amadeus, Best Buy, and Carnegie Mellon University. Kristina lives in St. Paul, Minnesota with her two kids, who often get quoted on Twitter (@halvorson).

     

     

    About Kristina’s session

     

    You Are Everywhere

    Content strategist. User experience designer. IA, technical communications, copywriter, developer. The web is a big sandbox, and these days—wherever you choose to play—content will almost certainly be a part of your day-to-day.

    So how can you keep up with what you need to know now while preparing for whatever lies ahead? Thankfully, the past few years have brought us new connections, new content resources, and the discovery of shared principles across disciplines, cities, and continents.

    Kristina will take this time to look at current trends, as well as tried and true ideas that continue to shape our everyday work on the web and beyond.